Focal - Viewfinder at App Store analyse

App power index: 460 (based on ranks around App Stores today)
Utilities Photo & Video
Developer: Emphasis Films + Digital, Inc.
Price: 0 free
Current version: 3.4.3, last update: 4 years ago
First release : 16 Jun 2015
App size: 17.02 Mb
4.6 ( 7296 ratings )
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Estimation application downloads and cost

> 10.12k
Monthly downloads
~ $ 4.14k
Estimation App Cost


*** Featured in Lifestyle for Men Magazine! ***

Focal is the most accurate and sleek viewfinder app on the App Store. Like a traditional viewfinder, this app helps evaluate a variety of different camera/lens combinations first hand, while offering many features a traditional viewfinder cannot. This app is a must-have for directors, cinematographers and anyone that may be involved in video production or still photography. While other viewfinder apps are clunky and frustrating to use, Focal’s clean design and intuitive controls make it a vital tool for any artist. Use Focal to scout locations, create storyboards, and save valuable time on set!

Because Focal is widely used by professional cinematographers and directors, it has many unique features that will immediately benefit your production. For example, continuous adjustment allows you to smoothly scale values without needing to step through fixed presets. This is great for replicating a zoom lens or finding an unusual aspect ratio. Additionally, Invisible Mode allows you to hide all on-screen controls while still manipulating presets. Removing distractions from the screen is great for showing camera movement to cast and crew.

Other features include:
‣ Try out different camera and lens combinations
‣ Create presets for commonly used gear
‣ Easily swipe between presets OR pinch to continuously adjust them
‣ Choose from a list of cameras and shooting modes (beta)
‣ Capture images to your camera roll along with location, lens, and other settings information for blocking shots, storyboarding, and location scouting
‣ Shoot in Portrait orientation for unique filming situations
‣ Use additional iPhone lens adapters for wider angle of view
‣ Label your scenes and shots for easy organization
‣ Use nicknames for common setting presets
‣ Jump in and out of Invisible Mode to hide all on-screen controls
‣ See current angle of view and color temperature
‣ Customize what controls appear in the live view

Adjustable fields include:
¬ Camera details
¬ Shooting mode
¬ Lens focal length
¬ Aspect ratio
¬ Additional crop factor
¬ Anamorphic adapters
¬ iPhone lens attachments

With a new name, new design, and new internals, Focal has cleaned up, put on a tux, and is ready to walk out on the red carpet. Here’s what’s new:

‣ New camera settings allow you to manage details of different sensors and shooting modes
‣ Highly accurate new custom camera setups account for sensor and shooting aspect ratio
‣ New camera presets list allows you to add cameras from a list of common cameras and shooting modes
‣ Completely redesigned menus for easier access to each setting
‣ New color temperature setting allows you to see your cameras current white balance setting
‣ Focal length outlines now adjust to the shooting aspect ratio
‣ Menu settings can be turned on and off for a greater level of customization
‣ Take advantage of the long lens of the iPhone 7 Plus
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Available in countries
Country Price
Canada 6.99 CAD
China 30 CNY
France 5.49 EUR
Germany 5.49 EUR
Italy 5.49 EUR
Netherlands 5.49 EUR
Portugal 5.49 EUR
Spain 5.49 EUR
Poland 5.49 EUR
UK 4.99 GBP
India 399 INR
Japan 610 JPY
Korea, Republic Of 999.99 KRW
Poland 23.99 PLN
Russia 379 RUB
Turkey 34.99 TRY
USA 4.99 USD
Korea, Republic Of 5.49 USD
Ukraine 4.99 USD
Available for devices
iPad2Wifi, iPad23G, iPhone4S, iPadThirdGen, iPadThirdGen4G, iPhone5, iPodTouchFifthGen, iPadFourthGen, iPadFourthGen4G, iPadMini, iPadMini4G, iPhone5c, iPhone5s, iPadAir, iPadAirCellular, iPadMiniRetina, iPadMiniRetinaCellular, iPhone6, iPhone6Plus, iPadAir2, iPadAir2Cellular, iPadMini3, iPadMini3Cellular, iPodTouchSixthGen, iPhone6s, iPhone6sPlus, iPadMini4, iPadMini4Cellular, iPadPro, iPadProCellular, iPadPro97, iPadPro97Cellular, iPhoneSE, iPhone7, iPhone7Plus, iPad611, iPad612, iPad71, iPad72, iPad73, iPad74, iPhone8, iPhone8Plus, iPhoneX,
Simple and clean interface

The app has a nice clean interface, void of clutter and unnecessary features. There are some nice customizations that can be made via the programs settings in the iOS settings menu. I prefer it to the competition, and its certainly better value.

Best deal for the best viewfinder

This is a very clean and simple app that is so fun to use! I have used other viewfinder apps like Artemis but they are all very clunky and outdated. This app is beautifully designed and so simple to use! It also offers the ability to view your lens through different aspect ratios which was why I found this app specifically for my last project. I figured I would try it out because of the reasonable price and I have been very happy with the results.

Just a simple camera app

Just a simple camera app with zoom. I wish you could see multiple focal lengths with crop guides. My quest continues; waisted 4.99

Great tool scouting & on set

Extremely flexible and customizable directors viewfinder. I use it on regularly on scouts to record angles and lens info, and on set to communicate quickly with crew. Great value. Developers are extremely responsive to suggestions.

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