Virtual Vinyl at App Store analyse

Vinyl is enjoying a huge resurgence, thanks to a whole array of factors, including a sense of
nostalgia, the feeling of legacy that comes with owning a piece of music history and the love
among music fans for the design of sleeve artwork. What used to be a niche market amongst
an older demographic is finding ever growing popularity with a younger audience, buying into
the feeling of music heritage associated with a physical record.

To celebrate the vinyl comeback, Metropolis Studios, in collaboration with Reactify, have
connected the physical and digital worlds with a new Virtual Vinyl player.

Scan | Unlock | Play

On purchasing one of the available vinyl LPs (see below) you instantly open the virtual world
of your own vinyl player. Simply scan the QR code, download the app, unlock the audio onto
your phone and play the record.